5 Pinterest Tips To Boost Website Traffic

Sunday, February 19th, 2017

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Pinterest marketing is an incredible strategy for generating traffic to your website and blog.

With over 150 million registered users, this highly visual platform is bustling with consumers that are seeking to engage with your company – it’s a perfect platform to share your brand’s story, highlight products, connect with a new audience, and increase awareness.

If you’re looking for better ideas to leverage Pinterest in your social media marketing strategy, and get more eyeballs to your website, here are five quick yet effective ways to achieving this goal.

1. Create A Board For Your Blog Content

Simply creating a Pinterest board solely for your blog posts is a great move to driving fresh visitors to your content. Your blog board will make it easy for your audience to find, read, and follow regularly. This tactic can also influence your blog posts’ SEO ranking in some instances.

Choose keywords that your audience is actively searching for when considering your board’s name – this increases the chances of it showing up in Pinterest search results. Also, provide a good description that shares further insight to your content. Aim for a couple of sentences and naturally sprinkle your target keyword/s throughout.

Finally, remember to link your blog post to each of your Pins to send traffic to your blog.

2. Use Long Visuals To Stand Out

Because Pinterest is all images, it’s easy for users to pass by and overlook your content. As such, it’s important that your images stand out and capture attention.

Using long visuals is one way to separate your brand from the herd.

In fact, the most successful size for Pinterest images and graphics are the longer ones (typically 735 by 1102px). For this reason, infographics do amazingly well on Pinterest. You can easily add more infographics into your social media and overall visual strategy by following these tips and going to sites like Visme to simply create your own.

3. Host A Contest

Social contests can be a highly effective way to gain exposure, grow your leads, and build more “buzz” around your business. It gets your followers increasingly engaged with your content, driving more traffic to your boards and website.

When holding a content on Pinterest, be sure to adhere to their guidelines.

One way to boost traffic to your site includes creating a contest board and asking your audience to submit their favorite blog posts directly from your website (ask them to grab the URL and share it on Pinterest) and then have the participants write a comment about why they liked that post. You could name the person with the best thoughts in the comments as the winner.

Select prizes that are appealing to your audience to get them more engaged. Don’t forget to share the contest with your e-mail list and on other social properties, like Facebook and Instagram.

4. Opt For Popular Keywords In Lieu Of Hashtags

On Pinterest, keywords work better than adding a host of hashtags in your pins. In fact, Pinterest will demote your pins if you have too many hashtags and recommends against using them.

Instead, use keywords in your pin and board descriptions so they’ll show up in people’s Pinterest search results.

A good way to discover what’s trending on Pinterest to drive traffic is to check out the “Popular” section that reveals the hot topics for the day. Let this serve as a guide as to the types of pins you should be sharing.

5. Get Involved In Pinterest Contributor Boards

A sure-fire way to gaining a lot of traction to your site is when you share your pins to a Pinterest contributor board.

Known as Pinterest’s group boards, people collaborate and post relevant pins for all to see. The tangible benefits of leveraging contributor boards can be significant, including more repins, increased exposure, and new fans of your brand. It’s also a great platform to connect with other social influences, gain ideas, and discover which topics are creating momentum in your niche.

It is, however, important to always read the rules of each board to avoid violating them and being banned from the group.

Final Takeaways

In each of your posts, be sure your pins link to a URL – whether it’s your website, blog, or landing page. The goal here is to create traffic to your site so don’t forget to check and ensure your pins are being directed to your intended site page.

Finally, giving a clear call-to-action is vital to moving your viewers to the next step. Tell them specifically what to do (click on the link or image) to increase results from your social media marketing efforts.

This post originally appeared on The Fried Side blog.

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5 Surprising Reasons To Reconsider Google+ (That You Can Act On Today)

Sunday, February 12th, 2017

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I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep up with posting.
Has the same been true for you?

I’ve always known that Google+ is good for SEO reasons, personal branding, and content sharing; I just found myself moving more naturally toward Twitter, LinkedIn, and Facebook — networks that I could use Buffer to manage all of my posts and share similar content. Sharing to Google+ natively was too much of a stretch from my regular routine of scheduling everything in one place.

Well, I’m excited to share some good news and some helpful G+ tips. Now, you can connect a Google+ account to Buffer, which we hope will make your Google+ brand even stronger. And if you’re still on the fence about the future of Google+ or its value to marketers today, I’d love to share five reasons why Google+ could be interesting for you to try.

Now, onto the five good reasons to make time for Google+ posting.

1. Google+ content gets indexed immediately and shows up in search results

You’ve likely heard that Google+ pages and profiles can greatly help your SEO, and it’s true!

Google+ is a powerful search engine marketing tool for companies, influencers, and your own personal branding. Sharing blog posts on Google+ in particular is an excellent way to …

Rank for keyword terms that you might otherwise not be able toDrive search traffic to your Google+ profile and then back to your blog and website

Sometimes it happens without even realizing it. Such was the case for Patrick Antinozzi of Rapid Web Launch who ended up in the search results for Pokemon Go thanks to his Google+ post.

How does this Google+ ranking boost happen?
Well, rumor has it that Google crawls and indexes content posted to Google+ almost immediately. Here’s what Moz found:

If you share new content on Google+, chances are that Google will index the page very quickly.

Rumor has it that new URLs are crawled almost instantly. This makes complete sense as part of the purpose of Google+ was to replace Twitter when creating Google’s Realtime Search.

In the old days, if you wanted a website indexed you filled out a webform and waited several weeks. Today, it’s as simple as pressing a +1 button.

Content that you post to Google+ is far more likely to show up in search results than other pages, websites, articles, and content posted to other social networks because Google ranks their own social network higher and they crawl it faster. The added benefit is that Google even previews certain Google+ posts with rich snippets (profile picture, media, etc.), giving them even more real estate in a search!
As Laura Donovan shared in her Business2Community article on Google+:

While our company Google Plus page does not have a lot of followers, it does seem to give us a boost when it comes to how visible our blog posts are in Google searches.

Is there a catch?

Well, you do need to build a network on Google+ using Google+ Circles. The more people you add to circles and the more people who add you to their circles, the more likely you are to show up in search results for your network. Imagine if every person you emailed got added to a Google+ circle? You’d have a list of friends, family, colleagues, prospective leads, business partners, and much more who would see your content first! The broader your network on Google+ the more likely you are to show up in search results.

How can you take advantage of this? It’s pretty simple!

1. Make sure your Google+ personal profile and/or your Google+ page is fully complete.

Why bother? Well, Google indexes this information. This is an ideal place to make sure that Google knows who you are (and for those who find you on Google+ to know where to click to learn more).

In order to fill this out completely, you can:

  • Head to your Google+ personal profile, hit “Edit Profile” then click the “I” icon to go to your About Me page.
  • From there you can add your introduction and use words that relate to your brand in your tagline and about section.
  • If you hit the + at the bottom of the page, you can add relevant sites and include links to your website or blog.
  • Double check that the privacy for your introduction and sites is set to “Public” or whatever you are most comfortable with.

2. Grab your custom URL with your full name or business name

After you claim your custom URL (you can follow the instructions here for desktop and mobile), it’ll be even easier to extend your branding into the search results since Google indexes the URLs, too.
3. Stay active on Google+

Make sure all of your recent blog content is being shared there, plus any relevant curated articles you wish to share. (It’s as simple as Buffering it now!)

4. Share your own blog posts, using the blog post title, immediately after they’re published

This is the fastest way to get your URL indexed and crawled to rank on Google search. Take care when sharing to Google+ to include the full title of post and even a small description to make ranking even more likely to be indexed and ranked.

5. Keep building your circles

The more people you have in your circles, the more likely you are to show up in search results! One idea: You could add everyone you email to a Google+ circle.

Full article.

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Facebook tips and tricks 2017 | Latest 5 tricks: how to check facebook profile visitors & much more

Sunday, February 12th, 2017

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Facebook tips and tricks 2016 – 2017 . It is latest Facebook tricks and very simple fb tips. Check your profile visitors, edit anything on facebook profile to make pranks, logout someone else from facebook, check employee list of a company and make facebook upside down. It is latest one and in this video you can find facebook tricks 2017.

It is really simple facebook tips and tricks.

Below are the fb Tips and Tricks Covered in this videos:

1. How to check Facebook profile visitors. 0:13
You can see easily your profile

2. Edit anything on Facebook. 1:42
You can change your followers. friends, name of your friends and many more. It is for taking screenshot and send it to people and enjoy.

3. How to logout of Facebook on another computer, phone or tablet. 3:22
If you forget to logout in other’s mobile, you can logout remotely using your mobile.

4. Randos at Facebook (check all the people from any company) 4:32
You can see all the people working for any company in a single shot.

5. Upside down text 5:33
You can upside down your text and update your status, send messages to your friends and much more.

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Subscribe to Techno Glance: https://goo.gl/tPxrf8

1. How to schedule a whatsapp message without root 2016 – 2017 : https://goo.gl/KL7fS2

2. How to make fake whatsapp chats / conversations / pranks screenshot : https://goo.gl/n33dz7

3. How to recover deleted messages on Facebook 2016 – 2017 tricks : https://goo.gl/5gf3Jd

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Social Media Marketing in just 3 short minutes

Tuesday, January 19th, 2016

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If you have been even somewhat taking notice of advertising and marketing in the last decade then you are most likely aware that traditional marketing is no longer successful. People are not responding very well any more to TV ads, infomercials, and magazine promotions. This is because almost all of us now are getting our news and information through the internet.

That is the reason if you own a business, one of your primary techniques of campaigning for your brand is by social media marketing. This short video clarifies social media marketing in a nutshell in just 3 minutes so that you can easily learn what it is all about.

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5 Tips for Using Google+ to Boost Your Marketing

Tuesday, January 12th, 2016

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Are you wondering how to best use Google+ to enhance your marketing?

Google+ is quickly becoming an essential part of any business’s social media strategy.

It boasts a cool 250 million users! And this number is sure to grow very quickly as Google is making a Google+ account mandatory for all Gmail users.

It’s an audience marketers cannot ignore.

Google+ can help people learn about what makes your business tick — your products, promotions, hours and anything else you want to share.

Google+ also plays a major role in search engine optimization (SEO) by making it easier for marketers to show up in search results—yet another reason to include Google+ in your social media strategy.

Here are five simple ways to give your business an almost immediate boost using Google+.

#1: Include Keywords and Relevant Links on Your About Page

The About page is a fantastic opportunity to give a quick overview of your business.

You can also link back to specific pages and services from this page, directing potential customers to the most important pages on your website.

It’s important to have a balance of marketing-savvy copy that’s also SEO-friendly. So make sure to include information that searchers will want to know about your company.
keywords relevant links

Include keywords and links relevant to your business on the About page.

Take advantage of the fact that Google+ allows you to use bullets in your description, which makes it simple to create an easy-to-read list of your products and services.

You can also include links to specific pages and a contact form.

Test and track different variations to see what works best for your business.

#2: Connect With Your Whole Audience Using Google+ Events

Google recently announced the Events feature which allows Google+ users to send out customized invitations to anyone regardless of whether they are Google+ users. It syncs beautifully with Google Calendar and shows up automatically when a user confirms for an event.

In addition to sending out invites to webinars, work functions, parties, etc., Google Events can also send out invites for Google+ Hangouts.

This could be the catalyst to get your business on board with Hangouts or increase the awareness and attendance of the events you’re already hosting.

Full article

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Creating a Mobile-Optimized Website With WordPress

Thursday, January 7th, 2016

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It was Christmas 2009 and I had a new toy: an iPhone 3. Like millions of people that Christmas, I spent every spare minute downloading apps, playing games, taking photos and marveling at the brave new world of smartphones and apps.

Back then (nearly six years ago – time flies!) no-one had heard of responsive web design and Apple were adamant that their shiny gadget was perfectly suited to viewing full-size websites designed for desktops on a small screen. You could pinch, drag and double-tap to make content larger and if you were lucky, you would come across a website that had a separate mobile version.

How things have changed. Mobile browser use has now overtaken desktop browser use and now even app use, according to research by Morgan Stanley. Users still spend longer on apps once they’re using them, but when someone picks up a smartphone these days the thing they’re most likely to do is open the browser. Research shows that app downloads have peaked at about 50-60 per device and that users aren’t going to download an app for a brand that they’re only going to interact with casually.

And the great news is that WordPress is the perfect platform to help you do that. It’s taken on board the importance of mobile for web design and development and not only does WordPress make it easy for you to create a site your users will love on mobile, it also makes it possible for you to manage your site from a mobile device too.

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How to Boost your Post & Lead Generation on Facebook

Friday, October 2nd, 2015

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As reported by The 2013 State of Inbound Marketing Report, 52% of the marketers acquired a lead from Facebook in 2013. And even if you’re not known for your number-crunching expertise, but let’s check out that stat in other terms: it also shows that 48% of marketers never have sourced a lead from Facebook in 2013 … this is definitely a number that would need to change.

Whether you fall in the 48% who need to get started generating leads with Facebook or the 52% who could generate even more leads, we all could probably use a little boost in our lead generation efforts.

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How to Create a Facebook Business Page 2014 & 2015 – UPDATED NOVEMBER 2014!

Friday, September 25th, 2015

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It’s no longer a “good idea” for most businesses to have Facebook Business Page. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy.

Thing is, as more and more Facebook features change, so does the process of setting up a Page.

Don’t waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do to get your Facebook Page up and running like a social networking pro.

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Google & Facebook Advertising

Wednesday, October 22nd, 2014

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PUBCON MASTERS GROUP GOOGLE & FACEBOOK ADVERTISING TRAINING PROGRAM

Pubcon Las Vegas 2014′s Google and Facebook advertising Pubcon Masters Group agenda features Portage chief technology officer and Facebook marketing expert Dennis Yu, Certified Knowledge founder and popular Pubcon speaker Brad Geddes, and Frederick Vallaeys, founder and chief executive of Top Tier Marketing and Optmyzr.

Yu is co-founder and CTO at Portage, a software company that builds social media dashboards for major brands, media, and retail companies, specializing in the intersection of local and Facebook advertising. Yu is an entrepreneur and internationally-recognized speaker in search engine marketing and all things Facebook. His areas of expertise include social media advertising and marketing, search marketing technical analysis, and pay-per-click (PPC) ad campaign development and optimization.

Geddes is an innovator in online marketing theory and best practices who has been pushing the boundaries of Internet advertising since 1999, and is known for his ability to demystify the more complicated aspects of SEO, PPC and online advertising, and his sound and thoroughly-researched strategies make him a great addition to the Pubcon Masters Group Google and Facebook advertising training track.

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Longtime Pubcon favorite Vallaeys is founder and chief executive of Top Tier Marketing and Optmyzr, and a former senior product evangelist for Google AdWords, a role in which helped advertisers learn about which Google products can best solve their marketing needs. Vallaeys also represented the needs of advertisers with the engineering and product management teams. Vallaeys’ main product focus at Google was on ad quality and bulk Top Tier Marketing’s Frederick Vallaeys Prior to Google, Vallaeys was an engineer at Sapient and a part-time wedding photographer who found new customers through AdWords. Vallaeys joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. Vallaeys earned his B.S. degree in electrical engineering from Stanford University in 2000.

Join Yu, Vallaeys and Geddes, some of the world’s top PPC experts, for the updated Pubcon Masters Group training program Google and Facebook advertising track, and examine the unique challenges and opportunities that online advertising professionals face daily.

PUBCON MASTERS GROUP GOOGLE & FACEBOOK ADVERTISING TRACK DETAILS

Part 1: Perfecting PPC Ads – Brad Geddes

A successful PPC account needs to properly test ads for continuous improvement. In this session, we will examine ad testing ideas, minimum viable data, settings for proper testing, and how to decide where you need to test. Next, we’ll examine mobile ads and how to control the user experience for your mobile advertising efforts. Finally, we’ll cover ad extensions and dive into how to control and use various extensions.

Automating PPC with Free Tools

Managing PPC accounts can be highly time consuming; but it doesn’t have to be once you starting automating your accounts. In this session, we’ll examine what automation is, when to automate versus when to use computer assisted or manual analysis; and then finally we’ll look at free tools that can help you automate your PPC accounts to save you time and money.

Part 2: AdWords Quality Score and Automation with Scripts – Frederick Vallaeys

Frederick Vallaeys will examine the AdWords quality score and automation using scripts in this valuable Pubcon Masters Group training session.

Part 3: Facebook Ad Optimization Tricks the Pros Use – Dennis Yu

Social ads are about amplifying user actions, not about broadcasting creative. Learn how to match the right content to the right audience by building target grids. Choose the right mix of sponsored stories to grow audience and engagement. Discover when to optimize against CTR vs. against CPC — and three surprising cases where CTR or CPC don’t even matter. What is the skinny on the new sponsored results ads in Facebook search, and how does it differ from Google brand bidding.

We’ll also cover organizational issues — you will walk away with a framework to coordinate with folks on other marketing teams. Where does social advertising end and creative begin? How do you build a social ROI model that everyone else will buy into? If you’re a consultant or agency, what types of automation are most effective to manage many complex client campaigns? How do you estimate campaign performance when you don’t have historical data? When are Facebook’s own estimation tools faulty, requiring you to override them?

We’ll also equip you with ad campaign templates, weekly ad reporting documents, strategy documents to sell the value of your role, and other assets you get to swipe as a participant in this Masters Group training.

Part 4: PPC Question and Answer Session – Faculty

A rare opportunity to have specific questions answered by our top PPC speakers in this rapid-fire Q&A session.

Original article:http://www.pubcon.com/las-vegas-2014/masters-group-training/google-facebook-advertising

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Portfolio: Resume Services squeeze page

Sunday, October 19th, 2014

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