Do you ever notice how most marketing videos tend to show fun, sexy businesses, like restaurants, or salons in their examples? Well, what if YOUR business is just a little less interesting to the average person?

I’m talking insurance, mortgages, bio-thermal imaging, you know, topics that don’t make for the most lively conversation at dinner parties.

In other words, if you’re afraid your business is boring, you can still make compelling content.

~ Wes McDowell, Aug 10, 2021