In this video, you’ll learn how to create content that’s better than your competitor’s by focusing on the four attributes that make content great.

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Everyone says you need to create “better” content than your competitors. While it’s sound advice, what does “better” mean?

It’s subjective, and in the marketing world, the phrase has become a cliche. And most people make the mistake of evaluating their competitors’ content through their own personal lenses. They decide whether it’s good or bad based on personal opinion.

~ Ahrefs, Aug 11, 2021