It’s simple psychology. People (aka customers, readers, and visitors) expect a fast website. They just do. While fast-loading websites make a great first impression, slow-loading websites do just the opposite. Fast websites are seen as professional and reliable, whereas slow websites are seen as faulty and untrustworthy.

That’s why if you’re a web pro, small business, or an individual with a website, don’t underestimate the importance of website speed. In fact, studies show that if…